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Things we’ve learned…
Store
Location
| Positive |
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We do our best
work at the front of the store. That’s obvious. The more consumers we see, the better our sales result and
overall effectiveness. |
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| Negative |
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Seems like we end up banished to the “dairy” section when we
aren’t given an “Action Alley” location. The net result of a
back of store location is an expediential loss of effectiveness for
us as we only end up seeing a fraction of the store traffic. |
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| Solution |
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As you prep the
store for our arrival, do everything possible to pre-arrange the in store demo location.
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Store
Contact
| Positive |
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When we know
who we are supposed to see on arrival, and that person is expecting us, our day becomes easy.
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| Negative |
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When that designated person isn’t there, we often end up dealing
with a person that has no idea why we are there or what we’re doing.
This happens all to often and takes valuable time away from the
sales effort. |
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| Solution |
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When ever
possible, please give us two contact names. When we call to introduce ourselves, we’ll always ask if “that
person” is expected to be there when we arrive. Simple as it sounds, it sure
helps. |
Event
Priorities
| Positive |
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We are almost
always made to feel very welcome at our store locations. Often times, when the store learns that “character
Tony” is traveling with us they want to see him right away. |
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| Negative |
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If we
trot “Tony” out before the scheduled end of the day visit, it makes it pretty hard for us to work our “sale” location.
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| Solution |
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Help us out by
letting us know what your priority expectation is for our visits
to your stores. If we know we are executing the day to your needs, it
makes it a lot easier for us to “stick to the schedule” with store personnel. At the same time, we understand that some of you
will prefer to execute the day based on what the
store wants. We’re good with that too. Just let us
know so that we all end up on the same page. |
Event
Planning
| Positive |
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No doubt in any
ones mind. The better prepared we are when we arrive at the store, the more
effective we are going to be.
We do our best, to make this promotion as easy on
you as possible. When you provide us the location,
contact and phone information, we’re good to go on
your behalf. Its not complicated so long as the ground work is in place. |
Weather
| Positive |
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Our balloons
are creatures that depend on fair weather to operate safely in. |
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| Negative |
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For several reasons, when it is raining, snowing or
windy (in excess of 15 miles per hour, our exterior store operations are
impossible for us tocomplete. I can’t remember a time when we’ve been unable
to put a cold air balloon up because of wind. However, when its raining, its
pretty hard for us to justify putting a balloon out to get soaked.
Problem is, they “mildew” very, very fast. Once a
balloon is dirty or stained, there is no known way to clean it without
damaging either the fabric or the coating on the fabric. So, when that
happens, we have to make a phone call asking Kellogg’s to replace the
equipment.
That’s why, if
its rainy or wet, the exterior balloons are not used. |
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