These Are Unique Times...

A brief message from Scott Spencer,
President of Scott Spencer’s – Lighter Than Air America, Incorporated

Thank you, I appreciate your willingness to take a moment and review this page.

Since the American, economic collapse of Spring 2009, the world of advertising, sponsorship and promotion has suffered tremendous loss. The hallmark of a good promotion is a company reaching out to people, usually in a community the company serves, to demonstrate an appreciation or to establish an identity as a member of the community that cares about an area that generates the company’s income.

In the past, this method of strategic promotional planning was called corporate responsibility (within the company). Few modern companies continue to market themselves in such an old style of promotion.

By example, visiting consumers at a personal appearance in a supermarket to promote product and company has long been a staple of the American system. No longer is it utilized as a regular method. The days of the “Corn King” selling breakfast flakes or a giant pink rabbit selling batteries have vanished. The reasons are many but generally boil down to executives that lack the desire to understand the basic value of brand equity in an environment that actually puts a face on a company on a one to one basis.

Corporate ballooning promotions can be expensive but it is oh so worth the smiles and corporate loyalty hot air balloons generate.

I encourage you to give serious thought to the value of one-on-one encounter with your consumers in a light hearted, fun and exciting environment such as our hot air balloon promotions can provide. The impact our adventures (promotions) have, touch the hearts and souls of consumers on many levels. We have seen time and time again the brand equity and loyalty our programs can generate.

We also see our promotions impact young lives in many inner city settings. A simple demonstration to motivate a trapped young soul to show what can be done with imagination and hard work, that anything actually IS possible can be a powerful, unique and valuable reward for a company.

However, companies that don’t “walk the talk” need not apply. With ballooning promotions, you can have the promotions that justify the balloon, create sales, and at the same time, be a company that doesn’t just talk about community responsibility, but one that gets its hands dirty and makes a difference.

(above) Balloon Pilot Scott Spencer takes a moment to explain how balloons work.

All that is required is the devotion of a little time and money. As you study the potential promotional value hot air balloons can offer your company, I hope you will take my word when I tell you that our hot air balloons can and will have a positive bottom line effect on your business, sales, brand and consumer loyalty.

The value of building brand equity and seeing that fierce loyalty created within your consumers, the loyalty that only comes from customers you have made an effort to engage, is just the beginning of the rewards you can receive from the world of lighter than air flight when my team begins working for your business.

This website and all original contents are Copyright © 2011 Scott L. Spencer
and may not be reproduced or used without permission.

Spirit of Boise and Spirit of Boise Balloon Classic are trademarks of
Scott Spencer’s Privateer Group, Incorporated.

Tony The Tiger is a registered trademark of the Kellogg Company

Coca-Cola script and the Coca-Cola contour bottle are
Registered trademarks of the Coca-Cola Company

Disney, Disneyland, Mickey Mouse and the Mickey Mouse Balloon likeness
are registered trademarks of the Walt Disney Company

No content or image on this web site or any of its included pages may be
Reproduced without express written permission.