Scott Spencer’s – Lighter Than Air America, Incorporated, operates within two very specialized areas of the ballooning industry.
The first area is our primary day-to-day business. Ownership, operation and basic maintenance of corporate aircraft (round and special shape) hot air balloons that carry brand specific signage or graphics for the customers we represent. Our primary customers include Coca-Cola, the Walt Disney Company, Peak Broadcasting and a modest operation for the Idaho Lottery / Powerball.
Our second area of operations calls for us to produce and execute exciting, often “one off”, high visibility ballooning promotions for our clients. These unique operations are a true specialty for us and one we deeply enjoy. The creation of unique, often difficult to execute, high profile flight operations for our clients is the most rewarding of our business challenges.
Two examples of our specialty work and the best known of our special events are the Coca-Cola Countdown to 2000, Millennium Celebration, which was viewed live on network television by over 175,000,000 households in the United States. The Disney “Grand Canyon” flight, which was launched from the floor of Grand Canyon West, was covered by television and print media around the planet.
Lighter Than Air America, Incorporated and (more specifically) Scott & Laurie Spencer produce, host and execute the Spirit of Boise – Balloon Classic. This exciting balloon rally is a repeat, international award winner and the pride of the Spencer Portfolio
What Exactly Do We Do at Lighter Than Air America, Incorporated?
As you might imagine, our mission requirements vary from client to client as much so as the product or services each of them offer their customers.
We provide the following important services to our clients as they operate their basic business plans:
- We represent our clients at local, national and community events, establishing a “community involved” presence.
- We are the “Aerial Ambassadors” of our clients companies.
- We entertain special V.I.P.’s, building brand loyalty for our clients.
- We “drive” exciting promotions creating incremental sales for our clients.
- We are the natural choice for “Account Specific Marketing”, building “Brand Equity” with our clients’ customers and V.I.P.’s as well as consumers at each and every appearance.
In short, we are the go to team, the “Aerial Ambassadors” for our client’s brand and image as viewed by their customers, consumers or the general public. We provide exposure for the company’s products and in some cases, even the characters of each of the clients we represent, and we do so in a unique and special way.
Our job is your “Brand” and its promotion, growth and equity !
Each and every operation executed for our customers is usually as unique as our customers themselves are. Our operations can be simple and quite routine or as challenging and exciting to be a part of as anything you might imagine. Here are a few examples :
You might expect to see us as part of the celebration of a milestone
or other unique promotional opportunity, anyplace where a
crowd might gather …
(above) Scott Spencer pilots a Coca-Cola Balloon during the Olympic Torch Relay
It would be fair to assume you might see us in a Supermarket parking lot …
(above) Laurie Spencer lands a Kellogg Balloon in a Maceys parking lot
You would certainly expect to see us at an elementary school making a balloon
appearance and sharing a positive message with children …
(above) Scott Spencer pilots a Tony Balloon at a school visit in New Mexico
Seeing us while off-continent, at a large international balloon rally in front of
tens of thousand of fans wouldn’t be hard to imagine either,
its “just another day in our office” …
(above) Laurie Spencer inflates a Disney hot air balloon in León, Mexico
You likely wouldn’t expect to see us managing a
sports celebrity autograph session for fans, but here we are …
(above)
Scott Spencer with Laker Luke Walton,
Laurie Spencer with NASCAR driver Kyle Busch
Scott and Laurie Spencer with NFL Great Joe Theismann
We absolutely know you wouldn’t expect to find us more than a mile below
sea level, but here we are just the same …
(above) Scott Spencer makes history with the first inflation and flight
of a hot air balloon from the floor of the Grand Canyon
I think you can see that our promotional productions and basic operations
on behalf of our clients is only limited by our imagination.
(imagination is a commodity we’re well supplied with)
We’re versatile in our approach and execution and able to operate comfortably
on either a local level or a global stage when asked to do so.
I hope you’ll give us an opportunity to produce a promotion for your company.
Thanks for visiting this page, we hope it was insightful for you.
This website and all original contents are Copyright © 2011 Scott L. Spencer
and may not be reproduced or used without permission.
Spirit of Boise and Spirit of Boise Balloon Classic are trademarks of Scott Spencer’s Privateer Group, Incorporated.
Tony the Tiger is a registered trademark of the Kellogg Company.
Coca-Cola script and The Coca-Cola contour bottle are registered trademarks of the Coca-Cola Company.
Disney, Disneyland, Mickey Mouse and the Mickey Mouse balloon likeness are registered trademarks of the Walt Disney Company.
No content or image on this web site or any of its included pages may be reproduced without express written permission.
